How the world’s biggest brewing company forecasted booms and busts in beer demand during a pandemic
How does a multinational beer conglomerate adapt to global fluctuations in the market during a pandemic? Drinking forecasts play a huge role, reports The Wall Street Journal. The Journal’s story follows AB InBev analysts as they try to predict Covid-19 spikes in some parts of the world, while ramping up keg production based on projected reopenings in others. Earlier this spring, that meant that some AB InBev staffers in Europe were gearing up for a potential beer boom, while colleagues in India were reserving rooms in intensive care units dedicated for company employees. And in Bangalore, Budweiser’s social media accounts were turned into an amplifier for people seeking help. Cheers to thinking about those in need.