Famed cookware brand Le Creuset flew off shelves during the pandemic
The coronavirus pandemic may have temporarily shut down all 650 Le Creuset stores across the globe, but it didn’t stop the company’s famed cookware from flying off (virtual) shelves. According to a company executive, sales rose “even more than normal” during the public health crisis. As a privately-held company, Le Creuset doesn’t have to report earnings. Nonetheless, its owner told Fortune that sales should hit a lofty $750 million this year. That’s a far cry from the company’s humble beginnings as a cast iron cookware maker in northeastern France. Le Creuset is aiming to hit $1 billion in sales by 2025, the brand’s 100th anniversary. That’s a lot of cocottes.