McDonald’s is collaborating with K-pop supergroup BTS on a meal and merchandise to boost sales
BTS is currently one of the biggest boy bands in the world. Their latest single, “Butter,” received more than 113 million views on YouTube in its first 24 hours of release. Marketing execs at McDonald’s are now capitalizing on the K-pop group’s fame by serving the “BTS Meal,” which consists of “10 chicken nuggets, medium fries, a medium Coke, and sweet chili and cajun dipping sauces,” reports Rolling Stone. These celeb-branded meals have proven to be highly successful for fast-food chains. Last year, McDonald’s’ “Travis Scott” meal (a medium Sprite, a quarter pounder with bacon, and fries with barbecue sauce) boosted sales and earned $20 million for the rapper (while spawning many viral TikTok videos of people making the order). Chipotle’s “Shawn Mendes bowl” (using cauliflower rice) raised money for youth-led sustainability initiatives. And Sweetgreen recently partnered with tennis star Naomi Osaka on a bowl (which includes blackened chicken, goat cheese, and hot sauce) with sales going to support organizations led by Asian Americans and Pacific Islanders. The lines of fans waiting to grab a BTS meal are already stretching far and wide.