Pandemic accelerates fast-food companies’ plans for digital growth

The Covid-19 pandemic has accelerated fast food giants’ efforts to go digital, Bloomberg Opinion reports. Chipotle reported a massive uptick in orders placed online in the second quarter, with pick-up and delivery options accounting for almost two-thirds of sales. McDonald’s reported a rise in delivery orders, too, though 90 percent of its sales came from the drive-through window in recent months. To that end, McDonald’s recently purchased a company called Dynamic Yield, a personalization technology platform that will allow its restaurants to alter their digital menus based on factors like the weather and current traffic. Super-sized fries on this rainy Thursday? Sure. 

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