What the hell is going on with Fairway?

A market like many others. Earlier this week, when The New York Post reported that Fairway—a beloved Big Apple supermarket chain with scattered locations throughout the city and its surrounding suburbs—would liquidate its fleet of stores, New Yorkers were stunned. It’s not that you can’t find its artisanal breads, cheeses, and seafood anywhere else—in fact, New York has plenty of great supermarkets. It’s more that the cult-like chain had survived, like yellow cabs and dollar slices, through thick and thin. (A location in Brooklyn’s remote Red Hook neighborhood is particularly beloved.) The grocery chain vigorously denied the Post’s report, saying it had “no intention” to do that, but today, the Times reports, it’s doing just that—filing for bankruptcy and selling its stores off. As another great New Yorker once said, it’s not a lie if you believe it.

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