FDA doesn’t allow food to be labeled “low sugar.” How do companies work around it?
The Food and Drug Administration (FDA) has long held that food product manufacturers can not market foods as “low sugar,” a term that the agency has not defined. As a workaround, big brands are advertising sugary products with terms that suggest a low sugar content without saying so outright. Case in point: Coca-Cola’s Honest Tea—which contains the equivalent of six teaspoons of table sugar per serving—features the tagline “Just a Tad Sweet.” Consumer advocates are urging the agency to explicitly define what it means for a product to be low in sugar, a way to give eaters more clarity on dubious health claims. The New York Times has more.