Get your twice-weekly fix of features, commentary, and insight from the frontlines of American food.
Welcome to The Counter
Fact and friction in American food
Between 2015 and 2019, this was the home of The New Food Economy. Now we have a new name and different look, but otherwise we're still the site you love. Same content, same team, and easier to access. Learn more
Managing editor
Jesse Hirsch is The Counter's managing editor. Before he joined the team, he was an investigative food editor at Consumer Reports. Jesse was also a founding editor at Modern Farmer magazine, and he was restaurant critic in San Francisco for several years. His stories have appeared in The New York Times, The Wall Street Journal, Bon Appetit, VICE, Eater, and The Guardian.
Between 2015 and 2019, this was the home of The New Food Economy. Now we have a new name and different look, but otherwise we're still the site you love. Same content, same team, and easier to access. Learn more
