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Fact and friction in American food

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Tagged Food Branding
Meet the Annie behind Annie’s mac and cheese (yes, she’s an actual human).
Meet the Annie behind Annie’s mac and cheese (yes, she’s an actual human).
03.30.2021
by The Counter + The Counter
There’s nothing natural about “clean wine”
There’s nothing natural about “clean wine”
01.12.2021
by The Counter
Uncle Ben’s rice brand will change to Ben’s Original
Uncle Ben’s rice brand will change to Ben’s Original
09.24.2020
by The Counter
Trader Joe’s will change branding after petition calls it racist
Trader Joe’s will change branding after petition calls it racist
07.21.2020
by The Counter
Why did Tropicana’s rebrand fail? A design writer explains
Why did Tropicana’s rebrand fail? A design writer explains
04.23.2020
by The Counter
How do you sell feel-good food in the age of outrage?
How do you sell feel-good food in the age of outrage?
01.30.2018
by Jessica Fu
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Fact and friction in American food

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