Supermarkets choose mellower tunes to calm panic shoppers
Curating the music that’s piped in at supermarkets is a delicate art, requiring an ear for the upbeat and familiar. But during the current pandemic, U.K. government officials have gone as far as to meet with content providers to strategize communication, according to Wired. Like many industries in pivot/freefall right now, those content makers are taking on new roles as allies in the battle against panic buying and anxiety. Downbeat songs and ballads are now on pause at the grocer’s, as are anthems with conspicuous titles like Bee Gee’s “Stayin’ Alive” and Roy Orbison’s “You Got It.” After all, getting “anything you want” seems unattainable (especially if it’s yeast).
