Supermarket house brands gain traction amid pandemic

Americans tend to be loyal to brand names when it comes to grocery staples like pasta and ketchup, but supermarket house brands are slowly capturing a larger piece of the market share, according to Nielsen data. As people shopped for their own meals more than at any other time in recent history, private label product sales increased by nearly 15 percent during the first quarter of 2020, according to The Wall Street Journal, compared to their name-brand counterparts, which saw 11.5 percent growth. And as record unemployment numbers prevail and shoppers seek more cost-effective ways to keep their grocery budgets under control, those gains are expected to continue.

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