Nearly half of grocery shoppers now report “poor” finances, new survey finds

In the pandemic’s early days, grocery shoppers were primarily concerned about contracting Covid-19 at the supermarket. Now, worries about affordability may be eclipsing that, according to a recent survey of 400 shoppers. It found that minimizing shopping frequency is now a lower priority for most people, especially compared with getting the most bang for one’s buck. As the country enters its third spike in coronavirus cases, almost half of respondents are now rating their financial situations as “poor,” a 20 percent increase from July, the report found. EatThisNotThat has more.

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