Here’s how Americans are spending their ($1.14 billion) pumpkin-season dollars

Is pumpkin finally over? (God, how we’d love that to be an actual headline.)

Not so much. By the end of September, 2017, sales of pumpkin-related foods had risen 3.5 percent from the previous year and 20 percent from 2015, according to Nielsen. However, that’s not a tide that rose all gourds. Some products in particular—pumpkin-flavored dog food, for instance—saw huge bumps in sales.

Somewhat surprising, perhaps, in squash-saturated food-marketing land? The craft beer industry, long since having reached peak pumpkin, took a clear dip in pumpkin-flavored beer sales. Take a look at the way pumpkin proclivities have shifted:

Jessica Fu is a staff writer for The Counter. She previously worked for The Stranger, Seattle's alt-weekly newspaper. Her reporting has won awards from the Association of Food Journalists and the Newswomen’s Club of New York.