“Small chickens” in demand as more competitors add fried chicken sandwiches to menus
A shortage of “small chickens” caused Popeyes to run out of sandwiches last summer, leaving Chick-fil-A the reigning champ in the chicken-sandwich war. Bloomberg reports that although birds have gotten progressively bigger over the years, restaurants now want smaller ones with quarter-pound breasts that fit right inside a bun. Small chicken breasts reached triple the cost of breasts from “jumbo” nine-pounder birds, which in turn, have reached an all time low. Restaurants will need to fork up higher premiums to get the tiny breasts until the supply chain catches up with demand.