In lieu of champagne showers, winning NASCAR driver Ross Chastain smashes a watermelon, a tribute to his family business

After squeaking past his competitors to win the NASCAR Cup series race in late March, driver Ross Chastain got up on his Camaro, held a watermelon aloft, and smashed the fruit on the ground. In an interview with Sports Illustrated, Chastain explained that beyond good social media fodder, the watermelon is a reminder of his family’s farm in South Florida and a shout-out to the agriculture industry, which supported the racer early in his driving career. “When people ask me what I do [who] don’t know me—I’m a watermelon farmer, and that’s it,” Chastain said. —Matthew Sedacca