Bakers are exploring a new style of cake decoration, one that involves colors and shapes that are fun, eccentric, and sometimes downright unsightly

A burgeoning group of bakers is doing away with the traditionally neat and clean approach to cake decoration, and instead forging a new aesthetic that includes cakes that bulge in places, ooze in others, and at times appear … well, straight-up messy. For Magazine, writer Alicia Kennedy makes sense of this new style of pastry-making, which rejects smoothed surfaces and refined rosettes for more eccentric and sometimes unsightly colors, patterns, and shapes. Kennedy even compares this emerging trend to the Nickelodeon-era of television, which was visually defined by blobs and neon and slime. The story is appropriately accompanied by a delightfully chaotic graphic of cakes getting smashed.