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On soda, coffee, booze, and other potent potables.
Get your twice-weekly fix of features, commentary, and insight from the frontlines of American food.
Welcome to The Counter
Fact and friction in American food
Between 2015 and 2019, this was the home of The New Food Economy. Now we have a new name and different look, but otherwise we're still the site you love. Same content, same team, and easier to access. Learn more
On soda, coffee, booze, and other potent potables.
Between 2015 and 2019, this was the home of The New Food Economy. Now we have a new name and different look, but otherwise we're still the site you love. Same content, same team, and easier to access. Learn more