Soylent’s new bars may cause “gastrointestinal issues” for some

Black and white and ill all over. Soylent, maker of “food” drinks and bars–that is, “food” in its most basic, nourishment-only, delight-be-damned state–announced on its blog Wednesday that a “small number” of its customers had “experienced gastrointestinal issues after consuming Soylent Bars.”

But much has been made of its (perhaps inadvertent) joyless message: food is difficult, food is a bother, consume this FDA-approved-to-be-labeled-as-“food” food instead.

While the company said it had not yet identified the origin of the issue, it urged customers to discard any remaining bars and said it would immediately halt purchases and shipments of the product.

Sure, the open-source meal replacement born of software engineer Rob Rhinehart’s real food resentments inspired the largest crowdfunded food project in history. But much has been made of its (perhaps inadvertent) joyless message: food is difficult, food is a bother, consume this FDA-approved-to-be-labeled-as-“food” food instead. So maybe this food safety fumble means that, for some observers, schadenfreude tastes better than a salted caramel Soylent Bar.

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Kate Cox is The Counter's editor. She oversees partnerships and edits investigative, feature, and senior staff reporting. Prior to joining The Counter in 2015, Kate was a freelance reporter for radio and text, focused on health policy and the American age boom. She has written for The Guardian, The Nation, Huffington Post, and others. She holds a master's degree from Columbia University's Graduate School of Journalism, where she produced and reported a three-part radio documentary on the nation's first emergency shelter for victims of elder abuse.