The Food and Drug Administration (FDA) has long held that food product manufacturers can not market foods as “low sugar,” a term that the agency has not defined. As a workaround, big brands are advertising sugary products with terms that suggest a low sugar content without saying so outright. Case in point: Coca-Cola’s Honest Tea—which contains the equivalent of six teaspoons of table sugar per serving—features the tagline “Just a Tad Sweet.” Consumer advocates are urging the agency to explicitly define what it means for a product to be low in sugar, a way to give eaters more clarity on dubious health claims. The New York Times has more.
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