Categories: News

The boozy soda boom may finally be going bust

The hard seltzer market may be reaching its saturation point. According to Bloomberg, sales are starting to slow down, and the unexpected dropoff is catching beverage makers by surprise. Just two years ago, hard seltzer brand White Claw was taking the nation by storm—spurring numerous buzzy trend pieces about the product and the supposed boozy soda boom. In 2021, that’s looking more like a bust: Boston Beer Company, which produces hard seltzer brand Truly, saw its shares plummet in value last week, while Molson Coors recently announced that it would discontinue its hard seltzer products. What’s behind the downfall? Analysts blame a crowded market and new competition from canned cocktails.

Related Post
The Counter
Share
Published by
The Counter

Recent Posts

Grist acquires The Counter and launches food and agriculture vertical

Grist, an award-winning, nonprofit media organization dedicated to highlighting climate solutions and uncovering environmental injustices,…

6 months ago

Is California giving its methane digesters too much credit?

Every year, California dairy farms emit hundreds of thousands of tons of the potent greenhouse…

2 years ago

Your car is killing coho salmon

Highway 7 runs north-south through western Washington, carving its way through a landscape sparsely dotted…

2 years ago

The pandemic has transformed America’s dining landscape into an oligopoly dominated by chains 

One of the greatest pleasures I had as a child growing up in the Chicago…

2 years ago

California is moving toward food assistance for all populations—including undocumented immigrants

Undocumented immigrants experience food insecurity at much higher rates than other populations, yet they are…

2 years ago

Babka, borscht … and pumpkin spice? Two writers talk about Jewish identity through contemporary cookbooks.

Writer Charlotte Druckman and editor Rebecca Flint Marx are both Jewish journalists living in New…

3 years ago