Categories: News

Magazine sees print sales skyrocket after attaching seed packets to new issues

Indian magazine Manorama Weekly has adopted a novel growth strategy during Covid-19: It’s promoting literal growth—like, from the ground up—by attaching vegetable seed packets to its magazines. The giveaway is a collaboration with the government of the state of Kerala, and so far, it appears to have sparked a germ of excitement among readers in these dull times. Readership has spiked from 190,000 to 247,000 weekly copies since March, What’s New In Publishing reports. Bon Appetit: If you’re reading this, we wouldn’t say no to a little packet of finishing salt tucked inside next month’s cover… 

Related Post
The Counter
Share
Published by
The Counter

Recent Posts

Grist acquires The Counter and launches food and agriculture vertical

Grist, an award-winning, nonprofit media organization dedicated to highlighting climate solutions and uncovering environmental injustices,…

7 months ago

Is California giving its methane digesters too much credit?

Every year, California dairy farms emit hundreds of thousands of tons of the potent greenhouse…

3 years ago

Your car is killing coho salmon

Highway 7 runs north-south through western Washington, carving its way through a landscape sparsely dotted…

3 years ago

The pandemic has transformed America’s dining landscape into an oligopoly dominated by chains 

One of the greatest pleasures I had as a child growing up in the Chicago…

3 years ago

California is moving toward food assistance for all populations—including undocumented immigrants

Undocumented immigrants experience food insecurity at much higher rates than other populations, yet they are…

3 years ago

Babka, borscht … and pumpkin spice? Two writers talk about Jewish identity through contemporary cookbooks.

Writer Charlotte Druckman and editor Rebecca Flint Marx are both Jewish journalists living in New…

3 years ago