Categories: News

We tried the Kraft mac and cheese ice cream and loved it

In case you missed it, yesterday was National Mac and Cheese Day. Artisanal ice cream shop Van Leeuwen teamed up with Kraft Heinz to release a special macaroni-and-cheese flavor. “This is what greets you at the gates of hell,” one publication wrote, recoiling in horror. But I, Mike Dang, a senior editor at The Counter, wanted to try it and come to my own conclusion. I joined a line of about 10 people who were all ordering the limited-edition flavor at a Van Leeuwen outpost in Brooklyn. And, guess what, we all loved it! The cheese flavor was nice and subtle, and although there was no prominent noodle flavor, the essence of mac and cheese was there. It reminded me of cheesecake, which has been used in plenty of ice creams. This ended up being a very smart marketing ploy for the companies involved—Van Leeuwen sold out of the limited-edition flavor within hours—and we look forward to the next unexpected concoction.

Related Post
The Counter
Share
Published by
The Counter

Recent Posts

Grist acquires The Counter and launches food and agriculture vertical

Grist, an award-winning, nonprofit media organization dedicated to highlighting climate solutions and uncovering environmental injustices,…

7 months ago

Is California giving its methane digesters too much credit?

Every year, California dairy farms emit hundreds of thousands of tons of the potent greenhouse…

3 years ago

Your car is killing coho salmon

Highway 7 runs north-south through western Washington, carving its way through a landscape sparsely dotted…

3 years ago

The pandemic has transformed America’s dining landscape into an oligopoly dominated by chains 

One of the greatest pleasures I had as a child growing up in the Chicago…

3 years ago

California is moving toward food assistance for all populations—including undocumented immigrants

Undocumented immigrants experience food insecurity at much higher rates than other populations, yet they are…

3 years ago

Babka, borscht … and pumpkin spice? Two writers talk about Jewish identity through contemporary cookbooks.

Writer Charlotte Druckman and editor Rebecca Flint Marx are both Jewish journalists living in New…

3 years ago