Small farmers often face the challenge of coming up with unique ways to earn extra revenue, and one of the newest tactics is the creation of online content, The New York Times reports. These “farmer influencers,” such as one Morgan Gold from Vermont, record videos of their lives maintaining their farms and taking care of their animals. Gold, who owns a duck farm and earns money selling poultry and eggs, has found that producing a steady stream of YouTube content can net him eight times the amount of monthly revenue than farming for the same period. Playing off of the quirky personalities of his sheepdog and abnormally huge duck and highlighting mishaps that slow his farm’s progress, Gold is capitalizing on our current dark moment.
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