Even the big brands are having trouble getting excited about the Super Bowl this year, The Takeout reports: Budweiser, Coca-Cola, and Pepsi have all opted to stay on the sidelines during the 2021 football championship, foregoing $5.5 million ad spots in favor of spending money to promote vaccine awareness (Budweiser) or “ensure we are investing the right resources during these unprecedented times” (Coca-Cola, whatever that means). Remember last year when Planters killed off Mr. Peanut? We were so innocent then. We’re willing to bet the ad content at this year’s game will be heavy on sentimentality and light on Groundhog Day riffs. Last year’s Jeep slogan, “Have the day of your life over and over again,” really didn’t age well.
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