Categories: News

TikTok drove the food trends of 2021.

Google just published its annual list of the top trending searches in the United States, and the 2021 “recipes” category makes one thing abundantly clear: TikTok is a huge driver of our cravings and our curiosity about food. “TikTok pasta” was the most widely searched recipe of the year. While the popular video app has, as Real Simple puts it, “blessed us” with several trendy pasta dishes, none made quite the splash as feta pasta. The dish certainly went viral, but claims that it led to a feta shortage are dubious at best. Also at the top of Google’s list? Birria tacos. When The New York Times’ Tejal Rao wrote that the social media “hype for birria is relentless,” she wasn’t exaggerating. The cheese pull on quesa birria tacos makes them TikTok gold. (I even wrote about the cheeses that birrieros and taqueros swear by.) Perhaps the most surprising inclusion on Google’s list comes in at number 8: cicadas. Apparently, an overwhelming number of Americans were curious about whether the insects could be eaten when they re-emerged in May after their usual 17-year absence. As a fan of chapulines tacos, I have to say: Cicada tacos were a missed opportunity. —Tina Vasquez

Related Post
The Counter
Share
Published by
The Counter

Recent Posts

Grist acquires The Counter and launches food and agriculture vertical

Grist, an award-winning, nonprofit media organization dedicated to highlighting climate solutions and uncovering environmental injustices,…

6 months ago

Is California giving its methane digesters too much credit?

Every year, California dairy farms emit hundreds of thousands of tons of the potent greenhouse…

3 years ago

Your car is killing coho salmon

Highway 7 runs north-south through western Washington, carving its way through a landscape sparsely dotted…

3 years ago

The pandemic has transformed America’s dining landscape into an oligopoly dominated by chains 

One of the greatest pleasures I had as a child growing up in the Chicago…

3 years ago

California is moving toward food assistance for all populations—including undocumented immigrants

Undocumented immigrants experience food insecurity at much higher rates than other populations, yet they are…

3 years ago

Babka, borscht … and pumpkin spice? Two writers talk about Jewish identity through contemporary cookbooks.

Writer Charlotte Druckman and editor Rebecca Flint Marx are both Jewish journalists living in New…

3 years ago