During the pandemic’s first wave, American consumers hoarded groceries like crazy, and bought up huge amounts of pantry staples, toiletries, even perishables like bread, milk and bananas. Now, as the country faces down the third wave, which could be the most painful yet, there are signs we’ll be back at it. But this time, the food makers tell Bloomberg, they’re prepared. General Mills bought up more production lines to churn out Cheerios and shelf-stable mac-and-cheese, Campbell is spending $40 million to keep the Goldfish coming, and Stonyfield Farms is telling their dairy farmers to squeeze a little more milk from those teats. Hopefully you still have that sourdough starter, because demand for baking goods is spiking again.
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