Categories: News

The rise and fall of Boo, a wildly popular scheme that had tens of thousands eating dirt

Last week, the Food and Drug Administration (FDA) issued a public health alert warning consumers against eating or drinking dirt. You read that right. During the pandemic, a multilevel marketing scheme called Black Oxygen Organics (BOO, for short) began successfully selling questionably sourced soil to tens of thousands of people in both Canada and the United States. The product? Four and half ounces of dirt in a plastic bag. The price? $110. The “payoff”? BOO dealers claimed that the product can cure anything from hair loss to Alzheimer’s. As BOO took off, so did its skeptics. Recently, health regulators began to scrutinize the company, launching recall procedures in both countries. Last month, BOO unceremoniously shut down, though whether the closure is permanent remains to be seen. In the meantime, you can find us stirring Miracle-Gro into our morning coffee (just kidding). —Jessica Fu

Related Post
The Counter
Share
Published by
The Counter

Recent Posts

Grist acquires The Counter and launches food and agriculture vertical

Grist, an award-winning, nonprofit media organization dedicated to highlighting climate solutions and uncovering environmental injustices,…

6 months ago

Is California giving its methane digesters too much credit?

Every year, California dairy farms emit hundreds of thousands of tons of the potent greenhouse…

3 years ago

Your car is killing coho salmon

Highway 7 runs north-south through western Washington, carving its way through a landscape sparsely dotted…

3 years ago

The pandemic has transformed America’s dining landscape into an oligopoly dominated by chains 

One of the greatest pleasures I had as a child growing up in the Chicago…

3 years ago

California is moving toward food assistance for all populations—including undocumented immigrants

Undocumented immigrants experience food insecurity at much higher rates than other populations, yet they are…

3 years ago

Babka, borscht … and pumpkin spice? Two writers talk about Jewish identity through contemporary cookbooks.

Writer Charlotte Druckman and editor Rebecca Flint Marx are both Jewish journalists living in New…

3 years ago