Categories: News

Retailers are investing more in once-neglected store brands

Store brands have often been nothing to write home about, much less bring home. But according to the Wall Street Journal, some of the country’s biggest retailers from Whole Foods to ShopRite are zhushing up the once-unpalatable, cheaper alternatives to the food you really wanted. And while those stores would probably argue the difference between those generic corn flakes and the real thing is mostly in our heads—and in marketing—they’re stepping up their in-house products. Better packaging, different ingredients, and buzzword descriptions that say “premium” more than “runner-up.” So you’ll get Target frozen pizzas with “hand-stretched dough” that brings Neapolitan pies to mind. Theoretically.

Related Post
The Counter and The Counter
Share
Published by
The Counter and The Counter
Tags: supermarket

Recent Posts

Grist acquires The Counter and launches food and agriculture vertical

Grist, an award-winning, nonprofit media organization dedicated to highlighting climate solutions and uncovering environmental injustices,…

6 months ago

Is California giving its methane digesters too much credit?

Every year, California dairy farms emit hundreds of thousands of tons of the potent greenhouse…

2 years ago

Your car is killing coho salmon

Highway 7 runs north-south through western Washington, carving its way through a landscape sparsely dotted…

2 years ago

The pandemic has transformed America’s dining landscape into an oligopoly dominated by chains 

One of the greatest pleasures I had as a child growing up in the Chicago…

2 years ago

California is moving toward food assistance for all populations—including undocumented immigrants

Undocumented immigrants experience food insecurity at much higher rates than other populations, yet they are…

2 years ago

Babka, borscht … and pumpkin spice? Two writers talk about Jewish identity through contemporary cookbooks.

Writer Charlotte Druckman and editor Rebecca Flint Marx are both Jewish journalists living in New…

3 years ago