Categories: News

Food brands celebrate our awful year with advertisements

“Yearning for the days when the world’s biggest problem was that Reese’s wasn’t stuffed with pretzels,” reads a tweet by Reese’s, advertising the brand’s new Big Cups with Pretzels. Business Insider reports a new trend of food brands acknowledging the hellishness of the year without focusing specifically on Covid-19. Early on in the pandemic, brands like Budweiser and McDonald’s addressed the virus directly in ads celebrating first responders. But now brands like Reese’s are harping on the state of the world more broadly in advertisements, and more casually in tweets. Take, for example, Burger King, which tweeted, “brb, wrapping up 2020 #WrapUp2020” earlier this summer. Or Natural Lights’ offering of a “mobile dorm” for when classes go remote. Business Insider also notes that Starbucks and Dunkin’ Donuts released pumpkin-flavored drinks early this year, to give desperate customers a drink to look forward to. 

Related Post
The Counter
Share
Published by
The Counter

Recent Posts

Grist acquires The Counter and launches food and agriculture vertical

Grist, an award-winning, nonprofit media organization dedicated to highlighting climate solutions and uncovering environmental injustices,…

6 months ago

Is California giving its methane digesters too much credit?

Every year, California dairy farms emit hundreds of thousands of tons of the potent greenhouse…

3 years ago

Your car is killing coho salmon

Highway 7 runs north-south through western Washington, carving its way through a landscape sparsely dotted…

3 years ago

The pandemic has transformed America’s dining landscape into an oligopoly dominated by chains 

One of the greatest pleasures I had as a child growing up in the Chicago…

3 years ago

California is moving toward food assistance for all populations—including undocumented immigrants

Undocumented immigrants experience food insecurity at much higher rates than other populations, yet they are…

3 years ago

Babka, borscht … and pumpkin spice? Two writers talk about Jewish identity through contemporary cookbooks.

Writer Charlotte Druckman and editor Rebecca Flint Marx are both Jewish journalists living in New…

3 years ago