This past week, Burger King launched a cheeky ad campaign touting the removal of preservatives from its Whopper sandwich, presenting a time-lapse video featuring the marquee burger succumbing to green, fuzzy mold. The chain also announced that 400 locations around the United States will have an entire menu that is 90 percent free of artificial coloring, flavorings, and preservatives, as well as totally free of MSG and corn syrup. Though many critics seem grossed out by the moldy marketing, one assumes BK is following the adage that if it gets people talking, then it’s a success. Laura Reiley at The Washington Post has more on how this affects Burger King and its supply chain.
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