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PETA’s shareholder activists push Starbucks towards plant-based milk

Shareholder in sheep’s clothing. On Monday, animal rights organization PETA announced that it had purchased enough Starbucks shares to officially advocate for change within the company—a power that it will wield in a push to eliminate surcharges on non-dairy milk alternatives. Fast Company reports that Starbucks currently charges 80 cents extra for almond and soy milk, which PETA insists is “unfair” to both the lactose intolerant and the “cruelty intolerant.” This isn’t the first time PETA has bought into a company to allegedly advocate for change, having also purchased DuPont and 3M stock in the past, efforts it calls “shareholder campaigns.” Who might be the next target for PETA’s, err, investment portfolio?

Joe Fassler
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Joe Fassler

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