Domino’s to reintroduce its 1980s villain to advertise pizzas delivered by autonomous vehicle

Back in the 1980s, Domino’s Pizza had a mascot: the Noid. Brainchild of advertising executives, the Noid was a bad guy who tried to block Domino’s drivers from delivering pizza on time. He had a pretty good run, even appearing in a Michael Jackson video. But the company retired the claymation figure in the early 1990s after a real-life hostage incident, The Washington Post reports. Like all good cartoon villains, though, he can’t be vanquished that easily. He’s poised to make a comeback. Now that Domino’s is piloting self-driving cars, the brand will reintroduce the Noid to thwart their efforts to deliver pizzas.

Related Post
The Counter and The Counter
Share
Published by
The Counter and The Counter

Recent Posts

Grist acquires The Counter and launches food and agriculture vertical

Grist, an award-winning, nonprofit media organization dedicated to highlighting climate solutions and uncovering environmental injustices,…

6 months ago

Is California giving its methane digesters too much credit?

Every year, California dairy farms emit hundreds of thousands of tons of the potent greenhouse…

3 years ago

Your car is killing coho salmon

Highway 7 runs north-south through western Washington, carving its way through a landscape sparsely dotted…

3 years ago

The pandemic has transformed America’s dining landscape into an oligopoly dominated by chains 

One of the greatest pleasures I had as a child growing up in the Chicago…

3 years ago

California is moving toward food assistance for all populations—including undocumented immigrants

Undocumented immigrants experience food insecurity at much higher rates than other populations, yet they are…

3 years ago

Babka, borscht … and pumpkin spice? Two writers talk about Jewish identity through contemporary cookbooks.

Writer Charlotte Druckman and editor Rebecca Flint Marx are both Jewish journalists living in New…

3 years ago