Chances are, the $12 jar of peanut butter that beckons you from an eye-level spot on the supermarket shelf didn’t land that prime real estate by accident. There’s an invisible calculus of pay-to-play shelf space in every grocery store, and it undoubtedly affects what you “choose” to eat–and how much you pay for it.
New Food Economy‘s editor Kate Cox wrote about these high-stakes transactions in her first-ever story for our magazine, and today she joined Quartz’s Chase Purdy and investigative journalist Gary Rivlin on WNYC’s Leonard Lopate show to talk about how supermarket shelves became some of the world’s priciest real estate. Listen to to the segment below.
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