“Clean” meat needs a rebrand. Here’s an idea: call it “craft” instead

Right now, a group of companies are racing to introduce you to a radically new kind of food: “meat” cultured in labs, rather than grown on farms. Maybe you’ve heard about these products, which don’t require animals to be raised or slaughtered. Sometimes they’re called “clean” meat. Or “lab-grown” meat. Or “synthetic.” Or “in-vitro.” Or … Continue reading “Clean” meat needs a rebrand. Here’s an idea: call it “craft” instead